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OvationCXM is proud to partner with IBM as it launches IBM z17™ to accelerate the modernization of mainframe applications with generative AI.
OvationCXM is a participant in the launch of the IBM z17, a next-generation AI-powered platform built to drive efficiency, scale personalization, and deliver insights from the core. The IBM z17 fuels innovation and growth with AI and delivers business growth with deep insights, while OvationCXM’s advanced segmentation and customer intelligence capabilities bring precision and personalization to every interaction.
This launch goes beyond technology. It’s about empowering financial services leaders to modernize without complexity, while gaining the speed, accuracy, and automation needed to create connected, personalized journeys — safely, securely and at scale.
OvationCXM, together with the IBM z17, offers financial institutions a transformative opportunity to unlock the full value of householding, segmentation, and real-time customer intelligence — all on the systems they already trust.
Accelerate Mainframe Modernization:Generative AI's Role in Banking Today
The pressure on financial institutions has never been greater - from shifting customer expectations to evolving fraud threats to increased operational demands. As institutions navigate this pressure from all sides, traditional approaches to modernization - especially those that rely on migrating data off-platform - introduce complexity, latency, and cost. Banks today need solutions that modernize intelligently, without the expense and risk of data movement.
IBM z17 empowers institutions to accelerate mainframe application modernization with generative AI and drive greater impact from a bank's most important data. Together with OvationCXM, financial institutions can innovate without disruption, allowing them to access existing core banking data and customer experience (CX) data in the mainframe they already know and trust. This strategy aligns with the growing trend toward “hybrid by design” architecture, where mainframe capabilities augment with AI and cloud-native intelligence for maximum ROI.
Organizations can unlock higher returns on investment and achieve better business outcomes by integrating mainframe reliability with public cloud services. This approach has been proven to deliver significant ROI, with companies adopting hybrid by design achieving more than 3X higher returns from their digital transformation efforts.1 Even though mainframes handle 70% of transaction workloads, they account for only 8% of total IT spend, costing less than one-tenth of all other technologies and platforms combined.2
IBM z17 and OvationCXM: Unlock the full potential of your data
Financial institutions must connect data across core systems, ecosystem data, and customer experience information while preserving real-time performance and compliance. They must also surface this aggregated data in a single, intelligent view.
With OvationCXM on the IBM z17, banks can activate powerful customer experience use cases without re-platforming. Key use cases this partnership helps with include:
● Householding Views: Merging and resolving fragmented customer data to build holistic household profiles in real time.
● Segmentations: Using ensemble AI to create precise, dynamic segments based on behavior, risk, or lifecycle.
● Customer Summaries: Surfacing context-rich profiles at the point of interaction in an instant.
● Customer Risk: Score customers for fraud, churn, or compliance indicators in milliseconds.
● Personalized Recommendations: Drive real-time product or content offers across web, mobile, and branch.
● Cross-Ecosystem Journeys: Orchestrate seamless transitions across teams, departments and third-party partners.
● Fraud Detection: Help prevent fraud as it happens, with inference running directly on mainframe accelerators.
Through these use cases, we help banks drive greater impact from their most important data without adding overhead or risk. This partnership also aligns with the proven success of IBM's Adaptive Enterprise model, demonstrating the power of treating the mainframe as a strategic AI asset (Mainframes as Mainstays of Digital Transformation, IBV,Oct 2024)
Ready to take the next step?
IBM z17 and OvationCXM are redefining what’s possible in a new era of intelligent customer experiences.
Whether you want to personalize at scale, boost operational efficiency, or fight fraud with precision, we’re here to help you transform your business through use cases that drive value on day one.
Learn more about the announcement: Press Release: https://newsroom.ibm.com/z17
1. Source: Mainframes as Mainstays of Digital Transformation, IBV, Oct 2024
2. Source: Mainframes as Mainstays of Digital Transformation, IBV, Oct 2024
