Creating and delivering a seamless experience sounds like it should be easy, but as technology advances and customer expectations progress with the latest and greatest offerings that make life easier, it's gotten harder to offer consistently excellent service.
We know this because customer satisfaction scores, as reported by Forrester, have plummeted for the second straight year, in spite of a stated focus by business leaders on customer experience and digital transformation.
But there's hope!
This e-book was compiled to share 15 actionable strategies that any company in any vertical can do to overcome the challenges of delivering exceptional CX in a world where technology, partners and disconnected data make it hard.