Build vs. Buy: CX Management Technology

CX management technology is emerging as a must-have tool. It ensures customers receive consistently exceptional experiences, across different systems, teams and outside partners.  But what is the best way to incorporate CXM technology into a company's infrastructure? Enhance existing tools? Build internally? Buy CXM tech from a best-in-class provider?

This guide helps to answer that question. It is filled with specific questions every organization should ask as they weigh build vs. buy. Plus, it outlines the pros and cons and provides checklists to help guide leaders through the process of choosing the best CXM strategy for their organization.