Journey Mapping to Journey Orchestration

In this Q&A with customer journey experts, Tim Attinger president and co-founder of OvationCXM and Tyler Gerber, director of strategic partnerships, they answer questions around how to turn customer journey mapping insights into customer journey orchestration.

Some of the questions they answer in this video are:

1. What are the key insights uncovered while leading customer journey mapping sessions?

2. What comes next after a company completes a customer journey mapping session?

3. Once you've identified an ideal customer journey, how do companies start to make changes?