Streamlining CX in the Merchant Services Ecosystem

OvationCXM's Glen Kelley led merchant services for Wells Fargo Bank and is a long-time financial services veteran. He's been on the front line of managing CX across extremely complex customer journeys that span multiple organizations, platforms and tools and teams, both inside and outside of an organization. He discusses a day in the life of merchant services and the challenges of maintaining a customer-centric experience in any industry when it involves many different touch points, organizations and technologies.

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