Journey Mapping Best Practices

 Journey Mapping Best Practices

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What is a customer journey? How do you begin mapping the continuum of your customer's experience with your organization to gain insights?

This video, hosted by OvationCXM experts, Tim Attinger and Tyler Gerber, will walk through journey mapping best practices that include:

• Five truths of customer journeys
• How to understand the current state of the customer life cycle and move to an ideal state

This is the second episode in a four-part series:

The first episode is Journey Mapping 101, the What, Why and How.

Episode 3 of the customer journey mapping series is Getting the Most from Customer Journey Mapping.

Once you've completed customer journey mapping, the final video guides you how to take action: Customer Journey Mapping to Journey Orchestration. Learn how to make it easier for customers to traverse your organization using the insight you've uncovered.

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